I am fascinated by finding out the factors that make digital products succeed. That's why I've read many books to get a grasp of it. Here are a couple of my favorite ones:

Product & Design

Rob Fitzpatrick

The Mom Test

Giff Constable

Talking to Humans

Don Norman

The Design of Everyday Things

Steve Blank

The 4 Steps to Epiphany

Steve Krug

Don't make me think

Alan Cooper

About Face

Nir Eyal and Ryan Hoover


Stephen P. Anderson

Seductive Interaction Design

Denis J Hauptly

Something Really New

Jason Fried, DHH

Getting Real

Brian De Haaff


Golden Krishna

The Best Interface is No Interface

Eric Ries

Lean Startup

Al Ramadan, Sean Pratt, et al.

Play bigger


Malcolm Gladwell

The tipping Point

Donald Miller und Harper Collins

Building a Storybrand

Al Ries and Jack Trout

The 22 Immutable Laws of Marketing

Seth Godin

Tribes: We Need You to Lead Us

Seth Godin

All Marketers are Liars

Seth Godin

Purple Cow

Jonah Berger, Keith Nobbs, et al.

Contagious: Why Things Catch On

David Ogulvy

Ogilvy on Advertising


Robert B. Cialdini


Robert B. Cialdini


Joe Navarro

Menschen lesen

Jack Nasher


Daniel Kahneman

Thinking, fast and slow


Jim Collins

Good to Great

Ken Blanchard and Spencer Johnson

The One Minute Manager

Peter Brandl


John Maxwell

The 21 Irrefutable Laws of Leadership

Peter Thiel

Zero to One

Tim Ferriss

4 Hour Work Week

Ben Horowitz

The hard thing about hard things

Stefan Merath

Der Weg zum erfolgreichen Unternehmer

Stefan Merath

Neurostrategie für Unternehmer

Stefan Merath

Dein Wille geschehe

Courtney Reum und Carter Reum

Shortcut your Startup

Günther Faltin

Wir sind das Kapital

Günther Faltin

Kopf schlägt Kapital

Jason Fried, David Heinemeier Hansson

It doesn't need to be crazy at work

Jason Fried, David Heinemeier Hansson


Jeff Sutherland, Sebastian Pappenberger

Die Scrum Revolution

Kerstin Friedrich , Fredmund Malik , et al.


Eric Schmidt

Inside Google

Richard P. Rumelt

Good Strategy Bad Strategy


Marshall B. Rosenberg

Konflikte lösen durch gewaltfreie Kommunikation

Rolf Dobelli

Die Kunst des klugen Handelns

Keith Ferrazzi

Never eat alone

David Allen

Getting things done

David Schwartz

Magic of thinking big

Gary Keller and Jay Papasan

The One Thing

Brian Tracy


Brendon Burchard

High Performance Habits

Mark Manson

The subtle art of not giving a fuck

Atul Gawande

Checklist Strategy

Simon Sinek

Start with why


Walter Isaacson

Steve Jobs

Richard Branson

Losing My Virginity

Richard Branson

Finding my Virginity

Richard Branson

Screw it, let's do it

Brent Schlender, Rick Tetzeli

Becoming Steve Jobs

Brad Stone, Pete Larkin, et al.

The Everything Store: Jeff Bezos and the Age of Amazon

Ashlee Vance

Elon Musk